Bareerah Iftikhar
/ About

I design fintech and B2B SaaS end to end — from problem to pixel to production.

Six-plus years shipping to real users. Currently I'm building a 0→1 PropTech SaaS in the UAE, using AI-assisted development to compress the design-to-prototype loop into something close to the speed of thought.

Before that, Qashio — where I cut KYB from 50 minutes to 15 and lifted activation by 22%. Before that, JazzCash, whose 43 million users taught me that scale is a design constraint, not a design metric.

I care about the operational reality of the teams that live with software. Screens are the residue. Systems, language, and honest handoff are the actual work.

/ Snapshot
Based
Dubai, UAE
Availability
Select roles · remote / hybrid
Experience
6+ years
Users shipped to
43M+
Education
BS Computer Science (Hons), Forman Christian College
/ Timeline

Where I've shipped.

  1. 2026 — Present

    UAE PropTech Startup

    Product Designer (Contract)

    Owning a 0→1 residential property management SaaS end to end. AI-assisted prototyping with Lovable, Cursor, and Claude, validated with property managers before each iteration.

  2. 2024 — 2026

    Qashio

    Product Designer

    Redesigned KYB and auto-onboarding (50→15 min, +22% activation). Owned invoice & receipt system (80% adoption in month one, −40% duplicates). Built scalable design system across mobile and web.

  3. 2023 — 2024

    WalletWise

    Founding Product Designer

    Sole designer on a multi-currency consumer expense app. IA, personas, flows, and a component library from scratch. −40% task steps vs. competitor benchmarks.

  4. 2021 — 2023

    Dubizzle Labs

    Product Designer

    Redesigned the real estate whiteboard platform used by 200+ agencies and 50,000+ agents. Designed Dubizzle Jobs from scratch. Contributed to BayutPro mobile.

  5. 2019 — 2021

    Systems Limited

    User Experience Designer

    Shipped for JazzCash (43M+ MAU). Send-money flow 5→3 steps, +15% success rate. Bulk payments +20% adoption in three months. Designed CRM for MattressFirm (24,000 stores).

/ Practice

What's in the toolkit.

Design & Research
End-to-End Product DesignUser ResearchUsability TestingA/B TestingDesign SystemsJourney MappingUX WritingStakeholder Presentations
Fintech Domain
Payments UXKYB / KYCExpense ManagementInvoice ProcessingCard ControlsFinancial DashboardsDigital WalletsOnboarding
Tools & AI
ClaudeCursorLovableFigmaPostHogFigJamMiroAdobe CC