Designing high-fidelity fintech systems where research, craft, and AI meet.
I'm Bareerah — a Senior Product Designer with 6+ years shipping complex fintech and B2B SaaS end to end. From 43 million users at JazzCash to a 0→1 PropTech built with AI-assisted development.
Selected work.
Cutting KYB from 50 to 15 minutes at Qashio
A ground-up rethink of KYB and auto-onboarding for a fast-growing MENA corporate card platform. A rebuilt flow, an invoice engine adopted by 80% of active users in month one, and a design system that halved handoff friction.
A residential PropTech SaaS, built end-to-end with AI
A 0→1 property management platform for residential portfolios in the UAE. Owning product architecture, UX workflows, and system structure across properties, tenants, maintenance, and reporting — using Lovable, Cursor, and Claude to compress the design-to-prototype loop.
Redesigning a wallet for 43 million users at JazzCash
A staged redesign of Pakistan's largest digital wallet. Every screen touched millions of people the same day it shipped, so the work was equal parts research, restraint, and rigorous system thinking.
How I'd help people choose an insurance plan
A public, end-to-end UX case study built as a design assessment: reframing motor-insurance plan comparison from a table to a Recommend → Compare → Understand → Commit spine, with an explainable AI Copilot that ranks and reasons but never buys.
How I work.
Four commitments I bring to every product I ship. Sharpened across 43M-user consumer fintech, B2B onboarding at scale, and 0→1 PropTech built with AI-assisted development.
Research is a tool, not a ritual.
I run studies to move a roadmap, not to decorate a deck. If a test won't change a decision, I don't run it. If a fifteen-minute call with the ops lead gets us there first, I take the call and write the memo.
A design system earns its weight on Monday morning.
Tokens, components, and one shared vocabulary — measured in the Slack threads they end. I ship the primitives an engineer can build against in an afternoon, and the doc that stops the sixteenth debate about button padding.
AI is a design material.
Not a feature I bolt onto a screen. I design the loop between human intent and machine autonomy — when the product should defer, when it should interrupt, when it should disappear — and I pair with AI to compress my own iteration cycles from days to hours.
The work isn't done at handoff.
Design ships when it's in production, instrumented, and holding up under real load. I sit with engineering through the sprint, write the QA notes, check the funnel a week after release, and ship a patch when the number moves the wrong way. The Figma file is the middle of the process, not the end.