I design the moment people decide to trust a product.
I talk to the people using it, find where confidence breaks down, and shape what should happen next.
Senior Product Designer with 7+ years across fintech, real estate, SaaS, and marketplaces.
Selected work.
Read caseCutting KYB from 50 to 15 minutes at Qashio
Teams weren't stuck on the questions — they were stuck waiting on each other. I rebuilt onboarding around who does what, and when.
Read caseHow I'd help teachers trust an AI recommendation
Alef's engine already knew what each student needed — but teachers accepted every suggestion blind or ignored them all. I reframed it from a model-accuracy problem to a trust problem: one flow where the reason arrives before the action.
Read caseSimplifying money movement for ~9M monthly users
Pakistan's largest wallet, touched by millions the day each change shipped. The work was research, restraint, and system thinking — making it simpler to send, receive, and pay at a scale that leaves no room for error.
Read caseThe listings platform 200+ property agencies work in
A listings and workflow platform used across MENA property agencies — managing listings, teams, and performance in one place.
How I work.
The hardest product problems are usually understanding problems.
I design for the person who isn't me.
Different ages, languages, cultures, levels of literacy, and mental models. I get close to the people nearest the problem and design around what they actually know, notice, and expect.
I don't start with screens.
I start with the problem, and bring product, engineering, and the people closest to it in early — so we decide what should change before deciding how it should look.
AI needs clear boundaries.
I use AI to explore and prototype faster, but never to outsource judgment. In the product, I design when AI should ask, act, explain, or hand control back.
Shipping is part of the design work.
I stay close through build, QA, launch, and what the numbers say after. If something moves the wrong way, I help fix it.