Everything I've shipped.
Six case studies across fintech, proptech, and B2B SaaS. Some go deep — research, decisions, artefacts, outcomes. Two are behind a lock; hiring teams can request access.
Cutting KYB from 50 to 15 minutes at Qashio
A ground-up rethink of KYB and auto-onboarding for a fast-growing MENA corporate card platform. A rebuilt flow, an invoice engine adopted by 80% of active users in month one, and a design system that halved handoff friction.
A residential PropTech SaaS, built end-to-end with AI
A 0→1 property management platform for residential portfolios in the UAE. Owning product architecture, UX workflows, and system structure across properties, tenants, maintenance, and reporting — using Lovable, Cursor, and Claude to compress the design-to-prototype loop.
Redesigning a wallet for 43 million users at JazzCash
A staged redesign of Pakistan's largest digital wallet. Every screen touched millions of people the same day it shipped, so the work was equal parts research, restraint, and rigorous system thinking.
Founding designer at WalletWise, a multi-currency expense app
Sole designer on a consumer app for people who earn, spend, and think in more than one currency. Owned the product from information architecture and personas through to shipped UI and a component library from scratch.
Profolio — a listings CRM for 200+ MENA property agencies
A whiteboard-style listings CRM used by 200+ agencies and 50k+ agents across MENA, with 30k+ agent logins. Rebuilt uploads, quota, reporting, and market-insights into one operator surface so agency owners could run their portfolio without leaving the tool.
FundFinder — one app for mutual-fund investing in Pakistan
A 0→1 mobile app consolidating mutual-fund investing into a single surface — replacing a fragmented experience across multiple fund-house apps. Three months end-to-end: two on research and journey mapping, one on UI and usability testing.
KYB verification, from 50 minutes to 15
70% of new businesses were abandoning the KYB form and falling back to the customer success team to finish onboarding. I rebuilt the flow into a section-based, save-and-resume experience with inline compliance feedback — cutting completion time by 70% and CS tickets by 38%.
Receipt Inbox — a centralised hub with AI matching
Manually attaching receipts to transactions was slow, error-prone, and had no memory. I designed a centralised receipt inbox with bulk upload, AI-powered auto-matching, and a floating bulk-action bar that later became a platform-wide pattern.
How I'd help people choose an insurance plan
A public, end-to-end UX case study built as a design assessment: reframing motor-insurance plan comparison from a table to a Recommend → Compare → Understand → Commit spine, with an explainable AI Copilot that ranks and reasons but never buys.
