Everything I've shipped.
Nine case studies across fintech, proptech, and B2B SaaS — research, decisions, artefacts, outcomes. Four are under NDA; hiring teams can request access.
Cutting KYB from 50 to 15 minutes at Qashio
Teams weren't stuck on the questions — they were stuck waiting on each other. I rebuilt onboarding around who does what, and when.
How I'd help teachers trust an AI recommendation
Alef's engine already knew what each student needed — but teachers accepted every suggestion blind or ignored them all. I reframed it from a model-accuracy problem to a trust problem: one flow where the reason arrives before the action.
Simplifying money movement for ~9M monthly users
Pakistan's largest wallet, touched by millions the day each change shipped. The work was research, restraint, and system thinking — making it simpler to send, receive, and pay at a scale that leaves no room for error.
Founding designer at WalletWise, a multi-currency expense app
Sole designer on a consumer app for people who earn, spend, and think in more than one currency. Owned the product from information architecture and personas through to shipped UI and a component library from scratch.
The listings platform 200+ property agencies work in
A listings and workflow platform used across MENA property agencies — managing listings, teams, and performance in one place.
How I'd help people choose an insurance plan
A public, end-to-end UX case study built as a design assessment: reframing motor-insurance plan comparison from a table to a Recommend → Compare → Understand → Commit spine, with an explainable AI Copilot that ranks and reasons but never buys.
