A residential PropTech SaaS, built end-to-end with AI
A 0→1 property management platform for residential portfolios in the UAE. Owning product architecture, UX workflows, and system structure across properties, tenants, maintenance, and reporting — using Lovable, Cursor, and Claude to compress the design-to-prototype loop.
- Client
- UAE PropTech Startup (confidential)
- Role
- Product Designer · Contract
- Year
- 2026 — Present
- Tools
- Figma · Cursor · Lovable · Claude · Design System
Method, insight, decision, tradeoff.
The four beats that turn a project into evidence — how I researched it, what I learned, the call I made, and the compromise I accepted to make the call.
Weekly validation sessions with real property managers, competitor teardown across MENA and Europe, and AI-assisted prototyping in Lovable + Cursor to keep the loop inside one working week.
The operator's day doesn't follow the data model. Properties, tenants, leases, and maintenance need to sit under the rhythm they already use, not under the tables they're stored in.
A four-pillar architecture — Properties, Tenants, Maintenance, Reporting — with maintenance as a first-class citizen instead of a modal.
Shipping interactive prototypes in Lovable + Cursor instead of high-fidelity Figma. Less pretty in review, but every session tested working software, not slides.
Phases, decisions, artifacts, outcomes.
The actual shape of the work — not the marketing version. Each phase lists the calls I made, what shipped, and what moved.
Discover
- Weekly validation with real property managers, not a big-bang test.
- Competitor teardown across MENA + European operators.
- Persona set, tenant-lifecycle journey, competitor matrix.
Committed to a four-pillar architecture: Properties, Tenants, Maintenance, Reporting.
Define
- IA follows the operator's daily rhythm, not the data model.
- Maintenance is a first-class citizen, not a modal.
- Site map, workflow spec, permissions matrix.
Committed the roadmap to a single navigation model.
Design
- Prototype in Lovable + Cursor, not in high-fidelity Figma.
- Ship working software into every validation session.
- End-to-end interactive prototypes, token-backed component library.
Closed the design-to-prototype loop inside the same working week.
Validate
- Every release goes to real portfolio managers before it goes to the team.
- Instrument events before shipping, not after.
- Session recordings, iteration log, event schema.
Full operational metrics available in the private case study.
This case study is under NDA.
Full artefacts, research, decisions, and outcomes are available with a password. If you're a hiring team or collaborator, get in touch and I'll share access.
The engagement
A residential portfolio operator wanted a product, not a slide deck. The brief was end-to-end: information architecture, workflows across the tenant lifecycle, and enough working software to test with real property managers before every iteration.
The rest of this case study is available under NDA. Request access above to see the full artefacts, decisions, and the operational metrics that shaped each release.
What's inside the full case study
- System architecture across properties, tenants, leases, maintenance, invoices, and reporting.
- The onboarding flow property managers actually complete on the first day.
- How AI-assisted prototyping in Lovable and Cursor changed my design cadence.
- Live validation sessions and the feedback that reshaped the maintenance module.